Search Engine Optimisation (SEO)

 Search Engine Optimisation (SEO) is a set of processes aimed at improving a website's visibility in search engine, like Google and Other sites, with the goal of getting more organic traffic.

SEO works as Google uses relatively complex processes, known as "algorithms", to rank pages. These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.

Search Engine Optimisation paly a key role in improving ranking positions. Better rankings mean more traffic and more traffic means new customers and more brands awareness.

Three kinds of SEO (Search Engine Optimisation) :

 1) On-page SEO - Anything on your website page like blogs, product copy, web copy.

2) Off-page SEO - Anything which happens away from website that helps with your SEO strategy Backlinks.

3) Technical SEO - Anything Technical undertaken to improve Search rankings like sites indexing to help bot crawling.

In simple words Search Engine Optimisation is important for ranking pages.

Most search Engine results page's (SERPs) contain two main types of results: paid results ( have to pay to be here, through pay-per-click (PPC )Advertising) and organic results.

HCK Marketing Agency is Digital and Advertising Services also providing SEO Services for ranking sites.

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